Showing posts with label organizational roles. Show all posts
Showing posts with label organizational roles. Show all posts

Monday, April 21, 2008

Dr. McLuhan's 4-Step Program

So, I've got this little problem of an abstract that's still too abstract. What better place than here to think it through a bit more.

The nature of story interests me, particularly within the context of organizations. One little story comes with multiple perspectives. Typically, an organization--and let's not suppose I'm limiting this to bureaucratic structures--tries to present one voice.

Along comes social media with its potential for individual authorship and the promise of multiple perspectives. What does that do to the social structure (the roles, the relationships) of an organization?

I think the good doctor has a painless and elegant way of helping me to express these thoughts:

Social Media

Enhance

Authorship

Reverse

Individualism

Retrieve

Playground

Obsolesce

Titles

What do you think?